The Internet Filter Bubble
on May.17, 2011, under Brainstorming, Technology
The Internet is an unmatched way for us to get information
and communicate with the world.
For years it was without a doubt “The Messiah of Information Technology”.
It seems however, that in the last couple of years, the Internet
has been taking another direction, towards a more personalized
information stream, that might unable us to see the whole picture.
If you start a search in Google, and search for the exact same thing
from another computer, it is most likely that you’ll get different results.
This case has been show that extremely different results might arrive,
so that it might completely change a person’s perspective of that topic.
Social networks already tie us in our own little world, but it wasn’t until
a recent change in Facebook that really left people wondering, how much do they
really get from the outside world, the world that isn’t their tight circle of friends.
A few months ago, Facebook made a change to the news feed, essentially
making it so people get news feeds only from friends they have frequent
contact with.
This means, that friends that you haven’t heard from in a while and/or haven’t
been contacting them in some time, will simply not appear in your news feed.
This option is changeable, but it’s an interesting move on Facebook, essentially
saying “We know you have many friends on your list, but we will choose your
friends for you, we know what you like”.
These recent changes close us in some sort of Virtual Bubble.
So instead of seeing all that others see, we are locked in a bubble of
our supposed “interests”
This has been reviewed quite thoroughly in a TED lecture by Eli Pariser,
a very interesting one, in fact (added a scary quote from Zuckerberg)